Be Colorful

The concept:

"Be Colorful" was built around self-expression — a natural fit for a brand that called itself colorful but hadn't fully lived up to it. Eight catalog sections, each representing a different customer, each with its own color and its own "Be" statement.

 

The system:

Those 8 colors became the only colors used across all marketing for the entire season. Every hero spread paired three costume angles on the left with a full-page candid of the model on the right — performance balanced with personality. The costume shots were tone-on-tone against their section's signature color, with a complementary color from the 8 chosen for the candid side. Switching background paper throughout the shoot required careful planning and coordination. The catalog spine was designed to show all 8 colors when stacked, a detail planned from the start that became one of the season's most recognizable moments at the tradeshow.

 

The work:

Catalog · Email · Website · Social Media · Tradeshow · Editorial Advertising

 

The result:

Behind the Scenes — Final Photoshoot 

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