For seven years as the in-house graphic designer at Costume Gallery, and four years concurrently at Art Stone, I owned every season's visual identity from concept to execution. The costume designers set the creative direction; I translated it into a complete brand system applied across catalog, email, print, web, social, and tradeshow. Eleven seasons. Eleven systems. Each one built to carry the brand for an entire year, engage customers and their dancers, drive sales, and outshine the competition.