Sculpere Body + Mind

The ask:

Elevate a self-built brand that had outgrown itself: make it sophisticated, expensive-looking, accessible, Mediterranean

 

The problem:

A busy logo, a youthful color palette, and a storefront that didn't match the experience inside

 

What I did:

Simplified the logo, introduced teal and gold as the primary colors, developed custom graphic patterns including a tile motif, and mocked up the complete storefront redesign with production-ready files. Provided a visual brand guide. 

 

The result:

Client executed the refresh beautifully with the brand standards maintained inside the studio and across her marketing ever since. Storefront was painted and all new signage hung according to the mockup.