yuhiro

Brand identity for an omakase bar in Philly's Fishtown neighborhood

The ask:

Brand identity for a new omakase bar opening in Fishtown, Philadelphia.

The problem:

Not a typical omakase experience, this was to become a neighborhood bar in a blue-collar, artsy area. Traditional omakase branding would have been completely wrong.

What I did:

Presented four distinct directions with storefront mockups. Final identity: woodblock print-inspired fish illustration, bold red and teal palette, script wordmark, custom seamless pattern, logo variations, favicon, and social media branding.

Concept development, logo design, visual identity system. 

The result:

Identity launched with the restaurant and is in use across the storefront, menus, business cards, website, and social media.