McKnight
Property Group

The ask:

Update a generic real estate logo and design a visual system that could live on yard signs and trucker caps alike.

 

The problem:

Existing logo had the wrong business name and no visual identity to speak of.

 

What I did:

Discovery conversation informed five concept directions. Final identity: circle crest with multiple logo variations, Scottish-inspired color system, custom typography, custom tartan, custom land imagery, and a complete brand guide.

Concept development, logo design, visual identity system.  

 

The result:

Client rolled out the brand with pride. The meaning behind every element was what resonated most. Full system ready to hand to any printer, embroiderer, or web designer.